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Charles Faram Brewing Supplies Inc 136 Skyway Avenue, Toronto, M9W 4Y9

Appelez notre bureau au Canada

+1 416 907 9343

Sales Manager - Wales and Central

The position of Sales Manager includes being responsible for creating positive customer interactions in person and digitally, proactively achieving new business opportunities, retaining and expanding current sales and furthering effective relationships.
This is a broad role with a high level of influence over how we work to be the best brewery ingredients supplier for our customers, helping them to make good buying decisions.

Essential duties and responsibilities

  • Help customers to make good buying decisions.
  • Promote the full range of Charles Faram products and creative solutions that meet customers’ needs.
  • Support the achievement of company targets and your part within those.
  • Aid customers in their supply chain management by promoting appropriate levels of forward contracting for hop supplies.
  • Managing and negotiating customer contracts to keep them to suitable terms.
  • Spend appropriate time with customers on visits and in conversation whilst also managing your own admin (e.g. two days working from home and three days with customers per week, subject to circumstances).
  • Build on your own expertise, earn customers’ trust and help them to succeed, creating mutually beneficial outcomes.
  • Retain and expand the current customer base (perhaps ~85% of your time).
  • Re-/acquire lapsed and new accounts (perhaps ~15% of your time).
  • Network effectively within the sector, including at trade events and with our supply partners, and build positive relationships with colleagues.
  • Problem solve for customers, using your own technical knowledge or by liaising with others to achieve a solution.
  • Other duties as needed by the company.

Key skills

  • Excellent commercial knowledge, decision-making ability and sales interest.
  • The ability to achieve a high level of accuracy in your work and demonstrate willingness to investigate and solve problems (also to delegate such tasks to appropriate colleagues where needed).
  • The ability to structure your work within a field-based setting where you are often working independently and physically apart from colleagues.
  • To be able and confident in earning and building trust with customers of all sizes.
  • To have high-level communication skills and the confidence to speak with business owners.
  • To be keen to learn from colleagues, to seek out and to share knowledge.
  • To be able to negotiate effectively, delivering quality and value for customers in line with company expectations.
  • The ability to prioritise your workload in a fast-paced sector where customers frequently work to tight deadlines.

Knowledge and/or experience

    • Microsoft Office: Outlook, Word and Excel.
    • SAP Business ByDesign – useful but not essential.
    • Three years or more of brewing industry or related experience.
    • Practical knowledge of brewing would be advantageous.
    • Proven experience in a commercial decision-making role, not necessarily in sales.
    • Full driving license.



Application deadline: 01/11/2021

To apply and for more details including salary, benefits and hours go to